To Our Health First Focus Westen Strategies Medicaid and Childrens Health Memo February 2012-1The First Focus Campaign for Children asked advocacy messaging expert and Emory University professor Dr. Drew Westen to offer messaging recommendations to effectively defend Medicaid and CHIP coverage for kids during tough political and fiscal times. The resulting memo offers research-informed strategies advocates can use to push back on the opposition and make the case for these critical investments in children’s health. A companion memo from the Campaign for Children communications team offers practical examples of Dr. Westen’s messaging concepts.