Ed Walz(Former Staff) |
February 27, 2012 | Messaging Resource
Advocacy messaging expert Dr. Drew Westen prepared a set of research-informed messages that children’s advocates can use to defend against attacks on Medicaid and CHIP. This memo, by the Campaign for Children communications team, offers practical tips and real-world examples for implementing Dr. Westen’s recommendations.
The First Focus Campaign for Children asked advocacy messaging expert and Emory University professor Dr. Drew Westen to offer messaging recommendations to effectively defend Medicaid and CHIP coverage for kids during tough political and fiscal times. The resulting memo offers research-informed strategies advocates can use to push back on the opposition and make the case for these critical investments in children’s health.
The First Focus Campaign for Children collaborated with messaging expert Dr. Drew Westen, to identify messages that effectively communicate the needs of America’s children in a way that will resonate with policymakers, media, and the public. This PowerPoint presentation outlines the results from our research and provides examples of effective messages.